Darlinghurst retail fitout by Afulep

Retail fitouts — Darlinghurst

Tailored shopfit solutions for boutique retailers and hospitality — elegant finishes, functional layouts and delivery within tight CBD windows.

  • Complete shopfit design & documentation
  • Custom joinery and display solutions
  • Build management & trades coordination
Retail interior detail

Project overview

Two adjacent boutique shopfronts in Darlinghurst converted into contemporary retail environments with cohesive branding, improved circulation and high-impact display zones. Projects delivered on program and within staged budgets to allow trade continuity across neighbouring tenancies.

  • Footprint: 45–70 sqm per tenancy
  • Program: 6–9 weeks per fitout (staged)
  • Focus: visual merchandising, durable finishes, integrated lighting
Render of retail frontage

Our retail services

Scalable service bundles for new stores and refits.

Concept & branding
Space planning
Lighting design
Custom joinery
Documentation
Project management
Display joinery
Custom joinery
Built-in displays that last
Lighting scheme
Lighting schemes
Layers for product focus
Point of sale
POS & merchandising
Optimised purchase paths

Project process

Initial site survey, concept sketches, material palette and coordination with local council/building certifiers where required.

Detailed shop drawings, tendering and procurement of long-lead items with staged delivery plans to reduce on-site disruption.

Managed construction, checklist-based QC, lighting tuning and final merchandising support to ensure a polished opening.

Adjacent tenancy case studies

Boutique A
Boutique A — Contemporary apparel

Lean layout prioritising product display and circulation. Durable timber joinery with integrated accent lighting.

Boutique B
Boutique B — Accessories & gifts

Flexible display modules and a compact POS strategy to maximise visual merchandising in a smaller footprint.

Lead designer

Lead designer Afulep
Ava Reynolds — Senior Interior Designer

Specialist in retail environments, Ava brings 12+ years designing high-performance retail spaces across Sydney with a focus on brand-first interiors and practical back-of-house solutions.

Ava leads concept workshops, coordinates with builders and ensures on-site quality through to opening day.

Start your fitout

For a tailored proposal or to arrange a site visit in Darlinghurst, contact our studio. We provide staged quotations to suit opening timelines.